I’ve been asked many times what type of video equipment I would recommend for companies who want to film in-house. Although it can seem like a great money-saver filming in-house, you also risk hours (or even days) spent only to find out the audio was completely a mess, or the person filming was completely out of focus, or the footage was really poor due to bad lighting. “Anyone can grab a camera and start filming” – right? I’ve seen many times where people assumed this and went ahead and filmed, then given footage with the question “is there anything you can do to fix this?”. You can have a great camera but, just as important as it is to have great equipment, it’s also as important to have a great, experienced operator – and this is just the beginning. What if you have a great picture but bad audio? – or at the same time, you could have really good audio but if the video is completely out of focus or over exposed or under exposed, the production will be ruined. You really need 3 main components when filming – great lighting, audio, and video! Okay – well, I actually want to add an additional component… creativity. Without creativity, you might miss some great angles, filming closeup when you chose to shoot wide, or vise versa, knowing where to set up your lighting to get the right mood the shot calls for. Always have a plan on how you want the video to come together in the end.
When I thought of the name Clover FilmWorks, I wanted it to represent the 4 main talents and areas that I love – Video/Filming, Photography, Effects, and Editing. I’ve been fortunate to be able to do what I love! What really sets us apart is we aren’t your typical production company. We are a very tight group of people who network together, each with our own unique talents who love what we do and do it REALLY well!